Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. That approach, although understandable on the surface, misses a number of undercurrents that B2B marketers will start to encounter.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. B2B technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Onclusive

SEPTEMBER 13, 2017

If you are in a B2B space, personal value drives nearly twice the commercial outcomes as business value. What this means is that PR has a unique opportunity to communicate in a way that will elicit an emotional (and personal) response, building trust, credibility and eventually brand loyalty with customers.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

JUNE 22, 2015

The slope of the line is measured with a term named R-squared. Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content. Vice President, Marketing Technology. R-squared is.61; What does that value mean? The generally accepted meaning of r values is: +.70

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157