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Developing your content strategy to become a trusted expert

Onclusive

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. Can you tell us what types of stories, trends or issues are on your radar now?

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Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced Propulsion at Wards Intelligence

Bianchi Biz Blog

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Reporter for Automotive News. I haven’t looked back since.

Meeting 81
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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

Recently, a client consulted with me about promoting an event with a Hispanic theme, and they came up internally with a design that included images of. Traditionally, automotive is a big category for Latinos, and their favorite brand is Toyota (Editor’s Note: Toyota has 18 percent of Hispanic market share, spending $81.5 chili peppers.

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Discovered by Porsche: the Art of Storytelling

Presspage

Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.