Bianchi Biz Blog

APRIL 26, 2021

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.

Automotive 95

Automotive Study Report Transportation 95

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Contently - Strategy

JULY 28, 2021

. “Help” content answers key questions your audience is asking—and as you’ll see, it’s where CarMax has shined brightest. In such a competitive automotive content landscape, figuring out what content to create and what questions to answer are key. Helping shoppers. ” It’s working.

SEO 103

SEO Automotive YouTube Video 103

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened.

Media Relations 40

Media Relations Media Measurement Conference 40

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161