Bianchi Biz Blog
MARCH 7, 2024
Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users Instagram : 4.19 million users TikTok : 3.2 million users LinkedIn : 2.35 million users X : 2.2 million users Hazinor : 1.3
Bianchi Biz Blog
FEBRUARY 1, 2024
In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.
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Bianchi Biz Blog
NOVEMBER 11, 2021
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.
Burrelles Fresh Ideas
FEBRUARY 27, 2024
This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media.
5W PR
JANUARY 17, 2020
However, media impressions are not limited to television or print media. If you work for an automotive company, how many people contacted dealers after engaging with your PR your content? At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.
Cision
JUNE 6, 2017
This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.
PR in High Definition
JANUARY 17, 2017
Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.
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