Bianchi Biz Blog

APRIL 26, 2021

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough. About the Authors.

Automotive 95

Automotive Study Report Transportation 95

PR in High Definition

MARCH 24, 2021

Onto the automotive industry and some major green pushes from Volvo and Volkswagen, which both announced plans to sell more electric cars. Regulation or not, Bitcoin doesn’t seem to be going away any time soon!

Trends 96

Trends Retail Automotive Google 96

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

prTini

JANUARY 6, 2017

When have so many PR people felt compelled to add new sections to their crisis plans just in case they’re targeted by the new president? When we help clients develop’ crisis communication plans (for social media and/or PR), we always brainstorm hypothetical situations. We are in unchartered territories. With more than $21.9

Crisis 28

Crisis Brand Branding Automotive 28