Automotive, Brand and Reputation - Public Relations Today

How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. If you do it right.

Reputation

Reputation Automotive Brand Branding

Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

APRIL 26, 2021

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. Solid results, all in all – but considering the great importance of ESG issues, especially in the automotive industry, not enough.

Automotive

Automotive Study Report Transportation

Fueling real-time comms with real-time data: a conversation with VW’s Cameron Batten

NewsWhip

NOVEMBER 22, 2022

Managing a brand’s reputation has never been an easy task, and in this day and age, it has also never been more challenging. The Volkswagen Group is one of the largest automotive companies in the world. Real-time data is only the beginning of setting a brand up for success.

Data

Data Automotive System Mobile

What’s trending in tech right now?

PR in High Definition

MARCH 24, 2021

Onto the automotive industry and some major green pushes from Volvo and Volkswagen, which both announced plans to sell more electric cars. Regulation or not, Bitcoin doesn’t seem to be going away any time soon!

Trends

Trends Retail Automotive Google

Behind the Headlines with Yvonne Lorie

Cision

JUNE 15, 2017

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive

Automotive Resources Strategy Consumer

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing

Marketing Television Handbook Web

Discovered by Porsche: the Art of Storytelling

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling

Storytelling Data YouTube Strategy

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. The news isn’t all bad.

Reputation

Reputation Privacy Data Advertising

How Elon Musk built global brands with zero marketing

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand

Brand Branding Marketing Energy

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data

Big Data Crisis Communications Data Crisis

11 Tips for Choosing a Press Release Newswire

PR Fuel

NOVEMBER 2, 2021

At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience. For example, they’re in the automotive or manufacturing industry. Make sure that they align with the needs of your business.

Writing

Writing System Automotive SEO

Trump Tweets: The New Crisis Plan Section Big Brands Need

prTini

JANUARY 6, 2017

10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry. If you represent a large, visible brand, ask yourself: What could he possibly tweet that could impact your reputation?

Crisis

Crisis Brand Branding Automotive

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