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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Then, you can further evaluate the true impact of these articles on reader engagement.

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MediaPulse | A Weekly Media Round-Up

Cision

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

When you publish an article, it’s out there forever. The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up! You have print, television, radio, AND online. With PR, you can clearly choose the right media outlet to hone in on your exact target audience.

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PR Isn’t Just for Big Businesses?

Victorious PR

PR firms use their connections in the media to deliver content about a business to industry-specific publications, ensuring the right audience is hearing all about who they are and what they do. One of the best things about PR firms is their media connections. Brand awareness and promotion.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. The reason is simple, it is changing the ownership of the media. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Achieving a certain number of articles per week. What are you looking for?

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Here’s a simple checklist for a little social media competitor audit. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. Achieving a certain number of articles per week. What are you looking for? Nieman Lab.