Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Data-driven PR. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

Shift Communications

NOVEMBER 20, 2015

This means that it’s important to create some urgency around the results that will encourage reporters to write. Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

This means that it’s important to create some urgency around the results that will encourage reporters to write. Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data.

Survey 60

Survey Data Pitching Report 60