Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign. Who are the most impactful ones based on past data?

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch.

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What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. How to Pitch a Data-Driven Pitch with… Data!

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work.

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader. Your data only goes so far.

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What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate themselves from their competitors, to more readily available data sets. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. Using data as the focus of a news story is of course not new.

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD is based on the proven TensorFlow multidimensional data array artificial intelligence software, first developed by Google Brain, part of Google’s Machine Intelligence division. 2014: ZIPR Mobile PR Spokesperson App.

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Here are a few tips for strategically using survey data in media outreach to ensure your client gets the most out of it: Make it official and set a date: A client’s motivation behind conducting and paying for a survey often comes from wanting to examine a topic area near and dear to their business. Do they accept survey data?

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What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Here are a few tips for strategically using survey data in media outreach to ensure your client gets the most out of it: Make it official and set a date: A client’s motivation behind conducting and paying for a survey often comes from wanting to examine a topic area near and dear to their business. Do they accept survey data?

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Example: Matching Search Intent to PR. What Would PR Do?

The secret to becoming a trusted PR professional

Shift Communications

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Part of the reason is intent and motivation; a journalist knows that any PR person is approaching them with an agenda. The best PR professionals figure out how to deliver value to both the client AND the journalist.

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Dos and don’ts for holiday media pitching. Your PR team may be determined to grab some visibility during a holiday season, but if the story doesn’t fit, don’t force it. Do release some relevant data.

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. PR grows more in demand.

How PR pros should prepare for artificial intelligence

PR Daily

Any agreement among agency executives about the future of artificial intelligence in PR seems limited to, well, its limits. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that define the industry. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Next steps for PR pros.

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Today, most agency executives only seem to agree on what the limits of AI in PR will be. Next Steps For AI And The PR Sector.