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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions. Director of Communications, Enterprise Real Estate Company (>1000 employees).

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How to Use Your PR Coverage to Scale Your Startup

Victorious PR

By reading about it in reputable publications such as Forbes and Entrepreneur, of course! I’ve also been able to watch the number of people visiting my website and subsequently submitting their information for quotes increase through my Google Analytics.” Think green initiatives, diversity, and the like. That, in a nutshell, is PR.

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How To Use Google Apps to be More Productive and Awesome

Cision

Key features: Google Maps is a mobile (and desktop) mapping app, with an API that is used in numerous other applications (real estate apps like Zillow for example). Referring people to Google Maps for reviews (positive ones, hopefully) can be an important aspect of solidifying a company’s online reputation. Google Maps.

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Don’t Quit Facebook Yet

Shift Communications

In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians. The tools and platforms you select should match your needs, whether it’s brand building, awareness, reputation, lead generation or sales.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Influencer marketing will only become more popular and results-oriented ad it it used more frequently as part of brand marketing and reputation management programs.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

And the most important thing is the creation of an insights and analytics team that I lead. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. You have to be able to prioritize starting every strategy with insights and analytics.

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Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. Use Twitter Analytics. Take a moment to look at Twitter Analytics to assess the health of your Twitter account. You can curate a positive reputation as a brand that always answers back. Consider Paid Ads.