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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. Granting your team access is likely the first step in setting up any new technology. Build Out Knowledge Base.

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5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

PR 20/20

Sales Hub : Sales Hub touts various features designed to create a seamless selling experience , with CPQ (configure, price, quote) functionality tools, reporting and analytics capabilities, and more. How can we introduce HubSpot to our team and train them on the technology?

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The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Those tags populate the data you see in Google Analytics reports. Google Tag Manager explained.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The new automation tools allows users to automate or trigger workflows based on ticket statuses, and manage common Service interactions (think: answering FAQs or business hours).

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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

Consider outside technologies too, and how you could bring them under one platform. Note which analytics tools and reports your team already uses frequently in HubSpot, plus those you might benefit from adding. Get more information about predictive lead scoring from HubSpot's Knowledge Base. Be Smart About Your Data.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. 30% plan on increasing the size of their marketing budget over the next six months – more money will be put toward media placement, new product development, sponsorships, and market research and analytics.