Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Sentiment/tone analysis. Owned media/messaging. Media relations. Social media management. Paid media and syndication.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

How To 136

How To Education Exercises Newspapers 136

Agility PR Solutions

SEPTEMBER 22, 2019

I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. Several years ago, however, a trainee asked a question that I had never heard: “What’s their motivation?” I had heard actors express a similar question about the characters they were preparing to portray.

Report 110

Report Media Training Training Media 110

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Influencer relations. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Influencer relations – take a look at Influence. Media relations – Response Source and Gorkana offer great tools.

Publicity 48

Publicity Advertising Advertising Tools 48

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Agility PR Solutions

SEPTEMBER 15, 2019

The post 5 media-training takeaways from the Democratic Debate appeared first on Agility PR Solutions. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the debate. A candidate could have the best platform to their voters and still lose a debate—and […].

Media Training 109

Media Training Training Case Study Media 109

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Media training used to only be for c-suite executives, board directors, and other leaders.

Marketing 168

Marketing Employee Content Marketing Training 168