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How to Build Brand Value  

Onclusive

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195
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Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86
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Top Tips for Handling a PR Crisis

Waxing UnLyrical

All of this means that PR crisis management is something that every organization of any size needs to consider. Without a solid response plan in place, all the hard work you’ve put into building your brand could instantly vanish. The post Top Tips for Handling a PR Crisis appeared first on Shonali Burke Consulting.

Crisis 64
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Understand How Online News Tracking Improves Businesses

Critical Mention

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values. Until next time!

Analysis 105
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Being Heard When Your Reputation is Under Attack

Reputation Specialist Michael Toebe

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. Keep track of what is being said about you or your brand, so you know if the conversation is derailing.