The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. I struck out on my own and set up a one-man band PR consultancy, Zude PR. This is not a good thing. David Sawyer. Almost five years ago now (was it that long?) Life is about the pursuit of happiness.

Communications 104

Communications Community Measurement Study 104

PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. Co-founder, PR Academy. With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?)

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’.

Writing 71

Writing Pitching Study Data 71

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Let’s take a look at your brand (or your clients for your agency readers). For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

ZudePR

MAY 31, 2015

You have ever wondered if there is such a thing as a selfless act. Walk through the door and when you’ve stopped blinking, I’ll show you the light. And if, when you get to the bottom of this post, you agree with me and the 36 experts’ experiences , share the secret with your friends. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81