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Does Your Crisis Scenario Plan Need Some Love?

Cision

Scenario planning isn’t just about brainstorming all of the what-ifs one time and developing a canned statement ready to deploy across social and communication channels. Look at your industry for additional scenarios that might be playing out right before your eyes. Is there a materials shortage in your supply chain?

Crisis 220
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? Critical Mention adds “cast & crew” TV data. And they’ve been consistent about pumping out new features.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. This is the start of an industry-wide commitment. I hope that the PR industry and Wikipedians take this effort in the right spirit.

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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. Senior Cabin Crew and Recruitment Manager, Wizz Air. South Africa.

Energy 52
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PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

Peg has more than 35 years experience in the PR industry–including 28 working for herself! Tell us about your current role as owner and consultant at Peg Roessler PR. It’s all about the daily work of relationships built over time. Today’s TV station intern could be an executive producer in a few years.

Local 94
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around.

Ethics 52