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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Had Edelman finally grown into the principles it likes to espouse?

Industry 217
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316
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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. How we can be the change As a person of color, I am drawn to companies with a diverse employee base.

Employee 156
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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

How To 315