5W PR
DECEMBER 15, 2022
A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
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Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. The launch event took place at New Lab in Brooklyn, New York. Dan Brennan.
ImPRessions - Crenshaw Communications
JULY 14, 2016
When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.
ImPRessions - Crenshaw Communications
JULY 10, 2017
The agency backed it up with current newsy facts and set about pitching it. The client didn’t want to “waste” the idea, but they also didn’t want the agency to change it very much. It was a good opportunity for agency and client learnings, however. A frivolous or irrelevant product.
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