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Every company should have a crisis handbook

PR in High Definition

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Crisis management: Having relationships with industry authorities can help shut down a problem in a crisis but you need to have an established and ongoing relationship before you can call on them to help.

Marketing 239
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The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

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#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. How would you define the difference between risk management and crisis management? Well, for myself, crisis management really comes down to preparing for an unknown event at an unknown time with an unknown impact.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

For example, HR materials, employee handbooks? PS: At the end of Miss Congeniality, our heroine takes the stage to give a speech before her fellow contestants as they thank her for her part in averting a crisis (huge understatement). appeared first on The Hoffman Agency. Prospect: No, we don’t have anything like that.