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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

Meeting 97
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.

Marketing 239
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The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

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#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Talking Points.

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How to Get On in New Communications: Be Nice

ZudePR

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. .