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Every company should have a crisis handbook

PR in High Definition

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

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