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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk.

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Putting the “PR” in Partnership Relations

PRSay

Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. As a real estate leader long-committed to technology and innovation, Coldwell Banker had the chance to build a comprehensive and genuinely thought-leading platform around smart homes and real estate.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

This gives you more “real estate” to use when actually tweeting. <tweet Creativity is fine, but don’t overdo it. < area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. . < tweet this > 4. <tweet this> 5.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. You need creatives to bring flair and polish. I often say there’s nuance to content marketing that matters, and that’s true here too so hear me out. It’s a treasure trove for remarketing.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course.