Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? Let’s step through an example.

How To 131

How To Conference Pitching Software 131

Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? Look for conferences or events within your industry that you can submit to speak at. Outside of conferences, networking events in your area are also great opportunities to explore. for example, has ongoing contributors). but also consider trade publications that cover your industry.

How To 89

How To Case Study Conference Web 89

Shift Communications

JUNE 25, 2018

Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. What are the themes discussed the most during a conference on social media? Have the competitors changed the keywords they are placing ads against? How much are they spending on paid? Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data.

Survey 60

Survey Data Pitching Report 60