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Embracing the Data-Driven PR Future (And Math)

Shift Communications

But Shannon’s team made some assumptions when creating the content; assumptions that data was saying one thing without considering all the other possibilities. They look for opportunities to attack a brand and its credibility. With software to help, it may not be as painful as you think. Why does all this matter?

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Make no mistake: interactive infographic creation is essentially software development. Once the final product is tested and released, PR professionals can begin pitching it. Christopher S.

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

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Three Public Relations Mega-Trends in 2017

Shift Communications

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

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Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. I began my career in agency tech PR in 1999 during the dotcom boom. The results were national, brand defining coverage. . Not as much as you’d think.

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Share your data for a better PR program

Shift Communications

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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