PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 66

B2B Creativity Film Trade Shows 66

Sword and the Script

JULY 5, 2017

It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. That’s my takeaway based on the interview below with Sophie Shiatis. Though it’s been many years, we recently reconnected and I learned of her company Shiny Blue Marketing, LLC and her services as an interim CMO.

B2C 56

B2C Education B2B Interviews 56

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. Consider this: instead of allowing the ‘leader’ role to define you, why not lead with your team? You know it; I know it.

Film 70

Film Measurement Leadership Twitter 70