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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. This dispute implies a potential shift in content creation strategies for TikTok marketers.

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2023 Brand Campaigns – The Best So Far!

Prohibition

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Warner Bros.

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Five Benefits Of Including User Generated Content In Your Social Media Strategy

Prohibition

You can tap into the creativity and time of your audience and leverage their content to build your online presence, this alongside stand out designed creative allows for a balanced and engaging feed. This can help you save time and money on content creation , while still maintaining a strong, engaging social media presence.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past.