Agency Automotive Brand Media Relations 
Bianchi Biz Blog
JUNE 15, 2023
With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
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Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Social media is not the silver bullet.
Bianchi Biz Blog
FEBRUARY 29, 2024
When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. She has also assisted clients on numerous PACE Award entries.
Bianchi Biz Blog
SEPTEMBER 7, 2023
It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?
Bianchi Biz Blog
SEPTEMBER 26, 2022
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What insights will connect her more closely to the car and the brand? What will she love?
Bianchi Biz Blog
OCTOBER 28, 2021
But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.
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