Sword and the Script

APRIL 15, 2017

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. Done well, it might even win the PR Week communicator of the year award.

Corporate 80

Corporate Airlines How To Crisis 80

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. Sales and Traffic Representative, Turkish Airlines.

Energy 52

Energy Groups Internal International 52

Prohibition

DECEMBER 9, 2021

This is why it is important to prepare for a PR crisis. Recently Yorkshire Cricket Club underestimated the power of social media and conducted a master class on how not to respond to a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable. How to create a crisis management plan?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Good PR agencies usually ask new clients for a list of top competitors. I railed against the product warts internally, messaged against them externally, and worked pretty hard at using the tool to demonstrate the value of monitoring to the profession of PR.

SEO 65

SEO Tools Engineering Web 65

Prohibition

MAY 15, 2020

This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’ It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’.

Crisis 62

Crisis Government Social Media Reputation 62