Remove Advertising Remove Storytelling Remove Viral Remove Webinar
article thumbnail

#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? Watch webinar. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Read transcript.

article thumbnail

As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. by Frank Strong. “I

Survey 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This content can take the form of articles, videos, infographics, webinars, and more. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Viral content In the digital age, content can become viral overnight.

Viral 78
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105
article thumbnail

#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations.

Trends 78
article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Watch webinar. And I would say you get on the other end of our Kivvit partnership and me being on this webinar, it’s pretty indicative of what we look for when we bring on a new tool or technology. Zach, I love having you on these webinars. Please do join us on our next webinar. Read transcript. Brett Lofgren.

Data 78
article thumbnail

#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Watch webinar. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Read transcript. Becky: Yeah.