Stuart Bruce

MARCH 8, 2017

Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.” Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. Who are some people that are thought leaders in public relations? Maybe more. .

Interviews 98

Interviews Publicity Technology Social Media 98

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Now I agree with that, but my issue is so what? That’s not new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Doctor Spin

MAY 21, 2023

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). No case studies or references. Investor relations (IR). Media relations. Digital PR. Crisis communications.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. It is possible to automatically list publications with the main focus on your client. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

MARCH 19, 2015

For more historical reference, there appears to be a conceptual “lag” between the “century of self” (the metaphor of the excellent Adam Curtis 1992 BBC documentary ) and Stuart Ewen’s 1996 book. Here is a recent example: Look at the black and orange colour scheme in these terrifying images.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For more historical reference, there appears to be a conceptual “lag” between the “century of self” (the metaphor of the excellent Alan Curtis 1992 BBC documentary ) and Stuart Ewen’s 1996 book. Here is a recent example: Look at the black and orange colour scheme in these terrifying images.

System 40

System Construction Public Affairs Publicity 40