Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs. Work hard play nice. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. I’ve never looked back.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . You’ve worked with a number of public affairs organizations. I am looking forward to more account management and business development opportunities.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Cision

SEPTEMBER 14, 2016

Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Use the framework to identify outputs and outtakes. Outputs refer to the core measures of your programs. Outtakes look at how your target audience has responded to your campaigns. Did they engage with your content? Did they subscribe?

Communications 0

Communications Banking Measurement Public Affairs 0

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. This solid public affairs maneuver would position the family as philanthropists and a socially responsible business.

Tools 170

Tools Government Crisis Public Affairs 170

Stuart Bruce

OCTOBER 29, 2015

Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them. John Cleese said “Creativity is not a talent. It is a way of operating.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

PRSay

JULY 2, 2018

The Joint Civilian Orientation Conference and #knowyourmil are just small components of the DOD’s larger efforts to educate, inform and engage the public, and to address misconceptions about the military. Michael Cherenson, ARP, Fellow PRSA, is executive vice president, SCG Advertising + Public Relations, Parsippany, N.J.

Communications 111

Communications Public Affairs Conference Exercises 111

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Stuart Bruce

MARCH 8, 2017

Also on the up by six points is public affairs and lobbying. Despite the much talked about increasing importance of paid media as an important public relations channel it still sits at the bottom of the table with just 14% of PR practitioners saying they spend most or some of their time on advertising.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Stephen Waddington

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It is conflated with advertising and promotions.

Publicity 78

Publicity Study Public Affairs Government 78

Solo PR Pro

MAY 8, 2018

Direct advertising. Public affairs. Corporate communications. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Journalism. Market research. Media buying. Media relations. Non-profit management. Product management.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties. All things to all people. “We

Communications 120

Communications Crisis Internal International 120

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Local 60

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Dawn Buzynski leads the award-winning public relations team at Strategic America. Enter the micro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Wadds Inc.

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It is conflated with advertising and promotions.

Publicity 52

Publicity Study Public Affairs Government 52

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Molly is the chief communications and public affairs officer with Shipt. That got me thinking about all the wonderful women I know and how some of their stories and career progressions could be just as inspiring as those featured on the panel. Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

PRSay

FEBRUARY 27, 2017

I really did not know much about public relations, and it had never been presented to me as a career option. As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising.

Conference 60

Conference Education Public Affairs Television 60

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Now I agree with that, but my issue is so what? That’s not new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

NOVEMBER 6, 2019

Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material. Ministers continue to run the Government during an election period however care should be taken in any communication to avoid political content.

Resources 62

Resources Communications Government Policies 62

PR Conversations

JANUARY 29, 2015

Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). The company policy must first be examined and corrected wherever necessary to avoid conflict with public interest. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). The company policy must first be examined and corrected wherever necessary to avoid conflict with public interest. requests for speakers.

Community 40

Community Employee Local Groups 40

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 98

Interviews Publicity Technology Social Media 98

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Bad Pitch Blog

APRIL 12, 2009

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. Or, to paraphrase Sandra Bernhard, without us, they''re suddenly NOT nothing.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Landis PR

JULY 17, 2023

Photo courtesy of Pixabay By Sean Dowdall Threads Needs to Grow Up Fast – A Roadmap Threads has achieved an astonishingly successful launch by reaching 100+ million users in just five days. The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop.

Instagram 52

Instagram Twitter Social Media Community 52

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.”

Ethics 91

Ethics Groups Handbook Education 91

Doctor Spin

MAY 21, 2023

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Investor relations (IR). Media relations. Digital PR. Internal communications. Crisis communications. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Molto impressivo!

Communications 150

Communications How To Analytics Public Affairs 150