ImPRessions - Crenshaw Communications
JUNE 8, 2022
In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. What PR Is Not: Paid Advertising. It’s also trackable through hashtags and tagging.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.
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Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,
Burrelles Fresh Ideas
MARCH 12, 2024
Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. Download our free Product Launch tip sheet.
PRSay
SEPTEMBER 17, 2019
In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.
PR Fuel
FEBRUARY 4, 2022
The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”
MaccaPR
SEPTEMBER 9, 2019
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.
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