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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g.,

Viral 52
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Writing a post about your business or service. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. Download our free Product Launch tip sheet.

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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Media contacts – These are the journalists and bloggers who will write about your business. There are people who are already familiar with your brand or product and have a large following of their own.

Crisis 62
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What Are Online Press Releases? A Guide

PR Fuel

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52
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105 Tips for Successful Social Media Marketing

Beyond PR

No longer is the writing on the wall. And guess what, it’s not just your writing. Instagram only allows links in a post when it’s a paid advertisement. Use the video option to tease upcoming product launches or company news. Promote your high performing pins to help take them viral.