Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. His only job, it seems, is to present the argument that you need this product in your life.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Maxim Behar

SEPTEMBER 19, 2022

Well, just two days before, I stayed up all night thinking of a present for him. After that, we moved on to his present - a meeting with several British businessmen, in front of whom I had the opportunity to talk about Bulgaria, what a great country it is, how they should not hesitate, even for a second, and immediately come to invest in us.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Everything revolved around when the client would come in and say, “Could you present my product to the media?”

Print 64

Print Social Media Web Television 64

Bianchi Biz Blog

APRIL 29, 2024

Challenges and Considerations : While Hong Kong presents numerous opportunities, businesses must also navigate challenges such as rising costs, competition, and political considerations. The relationship with Mainland China also presents unique dynamics that can impact the business environment. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

AUGUST 6, 2019

The average selling price for TrendKite – according to a presentation Cision gave to investors – is $19,000 annually. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63