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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Image Credit: Pixabay.

Community 206
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Top 100 Sites for Marketers

Cision

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Advertising Age Online. Seo by the Sea. Nonprofit Tech for Good. Advertising Week.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

This is effectively native advertising, which Cision says is “proven to be more trustworthy.” I agree, but only because native advertising tricks readers into thinking its bona fide coverage. SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings. Revenue grew to $62.6 Listen and hear.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Pay-per-click (PPC) advertising costs might increase. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.]

Google 101
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Some excellent tool suggestions for #nonprofits via @ericaholt on Waxing Unlyrical says: January 24, 2011 at 4:57 pm [.]

Tools 99
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer. I’m curious – how does your marketing confidence compare? What jumps out at you?