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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 85
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Maxim Behar: Good morning to Radio Focus! The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. Host: Welcome! 90% are undeniable advantages.

Radio 59
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. -How It was clear that soon they will be one business.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Digital media is booming.

Crisis 151
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. One answer may surprise you. The college newspaper. Community college newsletters or magazines.

Radio 69
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How to Improve Your Social Media Targeting

Cision

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Movies and television. Music and radio. Family and parenting.

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The Power of the African-American Audience

Beyond PR

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Total internet and mobile phone usage are similar for African Americans compared with other groups. society that deserves attention.