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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Powell Tate is a D.C. With no boundaries, everyone wins.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Targeting, machine learning and commerce are driving growth.

Report 81
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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120
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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

One of the more interesting aspects of the programs transition for me has been the advertising model. It is however a high quality newscast delivered in audio over a mobile phone. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60

Radio 60
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Mobile Marketing Made Easy. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. 29) John Dennis. Smart Time Online. 41) Greg Hickman.