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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a businessadvertising or publicity? Both are needed in business but which one is most valuable? 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” The system works!

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Why Publicity?

PR for Anyone

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.

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Easy Trick to Land in the Media

PR for Anyone

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The system works! PR FOR ANYONE. Anyone can get publicity!

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What to Pitch in October

PR for Anyone

National Women’s Small Business Month. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! National Stamp Collecting Month. National Toilet Tank Repair Month.

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Land Stories

PR for Anyone

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Lots of pitching failures led me to figure out the system. There are no excuses not to pitch the media and not to get massive visibility for your business.

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How to Get in Magazines

PR for Anyone

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. The system works! What does all this have to do with an editorial calendar?

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Public Relations Skills

PR for Anyone

Land in the media and see what it does for your business. The system works! So the media we don’t need to hire an expert, but you need the skills to learn how to do it properly. It’s a system I created. I can’t wait to see you in the media. PR FOR ANYONE. Anyone can get publicity!

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