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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

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Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

But it was all back in the days when media was synonymous to newspapers. Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Senior Account Executive.

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Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. She whined a lot. That’s power.

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Public Relations Review

PR for Anyone

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Those are their sponsors and they pay for the advertising. For more information, go to www.3StepstoPRSuccess.com

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Dior sticks by Johnny Depp in defiance of ‘wife beater’ ruling

Mark My Words

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. Bokowski said he believed the fashion label was hedging its bets by keeping Depp as the face of the fragrance. “A Brands hope for short-term memory loss and long-term amnesia.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.

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"Gee, Beav, Isn't PR Just Like Advertising?"

Bad Pitch Blog

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home. That’s power.