What is the open rate of SMS text messaging?
Shift Communications
SEPTEMBER 29, 2015
I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. The date of the survey period was 9/26/15 – 9/28/15. Raw data is available upon request. Either way I’m happy.
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