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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119
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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Here are some of the top list-building tools for building and managing your prospects.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Here are some of the top list-building tools for building and managing your prospects.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60
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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment.

How To 60