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Instagram Video Changes: Is Longer Better For Brands?

Cision

It’s safe to say that many Instagram users have been in freak out mode lately. Despite the backlash among a small subset of its 400 million users, Instagram will soon implement an algorithm that predicts which photos its users are mostly likely to double tap. Billboards, people, advertisements, your friend, your boss.

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Creative Ways to Involve Celebrities and Influencers With your Brand

Konnect Agency

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool.

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The Ultimate Guide to LinkedIn advertising

Prohibition

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second. How do LinkedIn ads run?

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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Sticking to traditional advertising channels will cause you to drown out in the crowd. Get creative and create a timeline graphic using a tool like Venngage. GrapeVine a great influencer platform focused on Instagramers. Step 10: Leave Room For Creativity. This will help you set concrete goals, targets, etc. Image Source.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service. Asking you to post on their website(s).

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

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