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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Share your data for a better PR program

Shift Communications

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

We offer everything from strategic communications to public relations, marketing, branding and creative services. We have invested in state-of-the-art digital marketing and PR software, and we build campaigns based on the goals of our clients. Quantifiable goals establish the process and the services offered are based on those goals.

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10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting). While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage.