Advertising Content Marketing Infographics Reference 
Cision
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.
Sword and the Script
DECEMBER 10, 2019
5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.
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Cision
APRIL 20, 2015
Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.
Contently - Strategy
DECEMBER 4, 2018
When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.
Ishmael's Corner
MAY 10, 2015
One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns.
Buzzstream
APRIL 10, 2019
Many content marketers view “promotion” as a phase that begins once content goes live. Segmenting your communications is the best way to increase the response to your content promotion campaigns. In order to get segmentation right, you’ll need to refer back to your audience research. Queue Ads and Paid Promotion.
Sword and the Script
DECEMBER 13, 2016
If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract. If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview. Share the content on your social sites again.
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