Prohibition

OCTOBER 7, 2022

LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. Social networks determine which ads to run based on a behind-the-scenes’ auction’ with advertisers competing for ad space almost by the second. social, social network, icon.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Identify your Metrics/What Measurement Matters. Strategy, strategy, strategy.but what is the strategy?”

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Prediction, hope and a billion-dollar idea.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228