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Understanding the Automotive News PACE Awards Process

Bianchi Biz Blog

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation.

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Procurement Secrets for Selecting the Best PR Agency – Part 2

Bianchi Biz Blog

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Not every client needs a full service, one-size-fits-all integrated marketing communications agency. Some clients just want PR without advertising or social media support.

Agency 80
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A New Partnership to Elevate Your Mobility Company’s Brand

Bianchi Biz Blog

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74
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Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. My startup’s first product, Futurride.com, launched in September. It focuses on new technologies and concepts aimed at making mobility more sustainable. High-quality and compelling visuals.

Meeting 57
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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

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How Elon Musk built global brands with zero marketing

The Hoffman Agency

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind.

Brand 53
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An Honest Look at My APR Journey

PRSay

Right out of college, I was hired as a part-time writer for a local advertising agency. Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. Within a few weeks, I was full-time. Within a year, I was running the social media department. I wholeheartedly jump off the deep end.