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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. and Jermaine Dupri. And then there’s Taylor… but more on that below.

Sports 86
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Behind the Headlines With Anthony Bianco

Cision

How did you get your start in advertising and communication? I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. Luck favors the prepared. Do your homework. It pays off.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255
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Behind the Headlines with Yvonne Lorie

Cision

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Forbes ).

Film 48
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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

It requires a high level of resilience, creativity and organization. It can be extremely unpredictable and it’s not guaranteed like advertising. With the emergence of Google Analytics and the rise of content marketing, media relations has been bashed a bit in the PR space. It can also be hard to measure.