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Monday Roundup: Innovative Content

Waxing UnLyrical

Why: “Encourage risk-taking and new partners will deliver great work and teach your people innovative ways to create and distribute content,” says Purina’s director of content Rick Spiekermann as he speaks to Marketing Land about the success of the “Dear Kitten” video. 6 Rules of Thumb for Successful Brand Publishing.

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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing. ” 5.

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10 Tips to Optimize Your LinkedIn Profile

Cision

In actuality, Rubio’s mentions were in large part negative in sentiment and didn’t indicate any measure of success at all. If you’re like me, you see LinkedIn as a bit of an enigma. If I want to generate leads, I want my LinkedIn profile to look a lot different than if I am trying to perform a passive job search.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. And in today’s hyper connected world, everyone’s a publisher. Visually appealing.

Brand 40
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The Criteria Pros Use to Qualify High Authority Link Opportunities

Buzzstream

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Introduction. Great outreach starts with a great list. The answers all stem from effective qualification.

Google 117
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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Here’s some more numbers for you: There are more than one million unique writers who publish more than 130,000 posts a week on LinkedIn. Here’s some more numbers for you: There are more than one million unique writers who publish more than 130,000 posts a week on LinkedIn. 1) Access to influential people. This one’s a no-brainer.

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13 Ways Our PR Agency's Blog Blew It -- And What Kuno Creative Did To Fix It

MaccaPR

B ut a good rule of thumb is – don’t have your blog homepage longer than 4 to 5 times the screen height. You can always add a button at the bottom that says ‘More Posts,’ like we do on Brand & Capture, the Kuno blog – and MaccaPR now does with "View More Posts.". How could you DO that? How, how.can you sleep at night?