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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

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Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

Communication has changed tremendously in the last decade and it will continue to grow in the future. In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The hospitality […].

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

It’s critical to effective communication, understanding and decision making. The truth is a tough sell to the public if it’s contrary to personal aspiration. The Nolan Principles are an unfashionable set of guidelines for standards in public life. Media literacy – awareness among the public of media manipulation is low.

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Guardian dives deeper into this.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.