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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Guardian dives deeper into this.

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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Guardian dives deeper into this.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

article thumbnail

The Multi-Industry Benefits of a PR Firm

Victorious PR

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.

article thumbnail

The Multi-Industry Benefits of a PR Firm

Victorious PR

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility.