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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 86
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. The profitable difference of female managers is also often underestimated.

B2C 73
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Your profession needs you

Stephen Waddington

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India. It’s that control thing again.

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General Motors – Going Electric, Going for Broke?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s news and there’s NEWS. Not only has the company been an avid user of petroleum-burning technology, it’s also been a developer. Since a low of $16.80

Energy 87